Italia su misura launches the #ichoosemadeinitaly project

The portal devoted to fine craftsmanship, Italia su misura, launches the social use of the #ichoosemadeinItaly hashtag. Through a social campaign based on portraits of artisans, Italia su misura aims to promote a real movement and lay the foundation for the relaunching of fine Italian craftsmanship. The world of artistic crafts is rich in knowhow, expertise and great creative skills; it represents the soul of Italy and is its most precious heritage, from which we hope to start over again in order to build a future tailored to our needs. A future fine-tuned on our humanity and on the safeguard of the planet’s life. Vivian Saskia Wittmer . calzolaio . Firenze The promoters of this initiative are Associazione OMA - Osservatorio dei Mestieri d’Arte and Fondazione Cologni dei Mestieri d’Arte, two institutions committed to promoting and preserving the culture and of fine Italian craftsmanship which, together with Gruppo Editoriale, are the partners of the web project, one of the most influential showcases of made-in-Italy excellence. Antonino Sciortino . fabbro . Milano The project invites all beauty lovers, and those who believe in the authentic values of sustainability, to acknowledge how important the quality of “handmade” is. All they have to do is share the content of the campaign on their social channels or publish posts with the same spirit and aimed at relaunching the #ichoosemadeinitaly hashtag. Therefore, let’s start over again from the excellence of Italian artistic craftsmanship, and then have all the Made-in-Italy industries – from fashion to design, from food-and wine to hospitality - unite in the same vision: they constitute the core business of our unique country, for which we are renowned all over the world. Gabriele e Paolo Levaggi . seggiolai . Chiavari Believing that the current time of uncertainty will lead us to the rediscovery of a new “Humanism” based on the centrality of the human being and on common social values, #ichoosemadeinitaly invited to go back to an authentic and original dimension, to rediscover the pleasure and the taste for high-quality Italian productions, made according to specific techniques and traditions, inorder to keep carrying on the values embedded in our DNA and with which we identify. Antonio Liverano . sarto . Firenze Our roots are firmly planted in the beauty that has been guiding our hands and lighting our eyes up for Centuries: whether man-made, such as the masterworks by the great artists of the past, or natural, like the sweet Tuscan hills and the endless, breathtaking Italian landscapes, from the mountains to the lakes and sea. Our man-made and natural treasures are, today more than ever before, the foundations upon which we shall build a new way of living, imbued with Italian values. Marta Ferri . sarta . Milano “The artistic crafts sector has been hit very hard by the coronavirus crisis”, Luciano Barsotti, President of the OMA Association, says. “Once the health emergency is over, we are all called to support the greatness of our “Made in Italy”. Never has it been more urgent for Italians to support Italian know-how. Therefore, I invite everyone to choose and buy made-in-Italy products and proudly share this message to encourage conscious and quality buying behavior”. “Craftsmanship contributes to the creation of beauty as much as genius does. But it is not as celebrated, and may go unnoticed”, Franco Cologni, President of Fondazione Cologni dei Mestieri d’Arte, says. “The hand that skillfully creates something should be well presented and praised, because only human touch can infuse an object with the quality that elevates it above mass production. These hands, these minds, these passions must be made known and supported: our best “Made in Italy” products, the talent and skills of our artisans are stronger and more resilient than the hardest of attacks. And thanks to everyone’s help, they will keep on shaping the future of beauty”.    

Discover more


Wellmade participates in Bergamo Brescia Capital of Culture 2023

“Discovering Italian savoir-faire and artistic craftsmanship”, Wellmade’s itinerary among the artisan workshops in the centre of Bergamo, scheduled for Saturday 28 January from 10 a.m. to about 5 p.m., is part of the programme “La città in festa”, the inaugural days of Bergamo Brescia Capitale Italiana della Cultura, coordinated by the Department of Culture with […]


“Bahuaus Barocco”: only a few places still available!

A free course for the creation of the Palazzo Litta brand: enrolment is open until Saturday 4 February for the “Bauhaus Barocco” workshop, devised for the MiC Lombardy Regional Secretariat and entrusted to the CorsiArte training body with the collaboration of Chiara Gatti, art historian, journalist and CorsiArte lecturer, and the scientific care of the […]


DoppiaFirma and Homo Faber, two examples that become models

On the occasion of the presentation of the programme for Elefsina European Capital of Culture 2023, the Greek Deputy Minister of Culture, Nicholas Yatromanolakis, mentions: ‘We want to do something similar to the Italian projects of DoppiaFirma and Homo Faber, opening a hub. Among the many opportunities for the cultural, but also economic and social […]


Sustainability at your fingertips

Fifteen bags, part of the collection of the Domenico Michelucci Civic Museum of Straw and weaving in Signa, others donated or offered on temporary loan by private individuals, are the protagonists of the exhibition Sustainability at your fingertips. These are objects, together with hats, that distinguish the production of Signa and its territory, made of […]