“Artigiano del Cuore” contest 2023: applications open until June 5

05/05/2023 - 05/06/2023

Kicking off the 6th Edition of " Artigiano del Cuore," a competition promoted annually by the Cologni Foundation and the Wellmade platform. This 2023 edition is dedicated to artisans and artisan businesses that carry on an art craft, and are based in Lombardy. The winner or winner of the Competition, who will be chosen by the public through online voting on the website among the finalists selected by Fondazione Cologni, will benefit from a resource, selected and made available by the Foundation, who will be employed for three months and full-time, from September and December 2023, in the digital promotion of the artisan enterprise, under the supervision of the communication agency TA-DAAN. All costs will be covered by Fondazione Cologni and Serapian, sponsors of the competition. During the three-month shadowing period, the selected resource and TA-DAAN will devise a tailored communication plan to help the artisan enterprise gain more visibility online, tell its story and products, and reach new customers. In this way, the Competition aims to be a facilitator in bridging the digital gap for artisan enterprises by supporting them in their digital transition, as well as an initiative to foster training and employment for young people. The heritage of history and expertise of Italian high craftsmanship needs to be disseminated and communicated in an innovative, effective and original way to raise awareness of its value and the real risk of disappearance that threatens it.
 For this reason, the 2023 edition of the "Craftsman of the Heart" Competition once again carries forward the goal of helping Italian artisan businesses communicate their excellence and uniqueness in the digital world. Nominations are open from May 5 to June 5 at 12 p.m.: the complete Rules and Regulations are posted on the contest website, where you can also submit your application. Info and regulations:  www.artigianodelcuore.it/VI-Edizione-2023