Art and folklore

The richness of Italian folk traditions

There is no place in Italy that does not have its traditions, customs that often differ even within a few kilometres. This huge heritage that still lives on in festivals, celebrations, museums and craft shops.

Terracotta figurines, animations, backgrounds and large and small chests are used in cribs and nativity scenes from Naples to Genoa. Papier-mâché masks are made in Venice and Lecce, tin puppets are forged in Mascalucia in the province of Catania, while dolls are carved and hand-painted in Val Gardena.

Judith Sotriffer_12s

In Italy’s geography of custom-made popular traditional objects, those that tourists often perceive as iconic, precious souvenirs to take home – these are still made following ancient craft procedures.


Handcrafted in evocative historical workshops, they are the incredible artefacts of those craftsmen who exploit the secrets passed down by their ancestors, unique works in great demand all over the world.

Discover all craftsmanship Folk Traditions


Teatro Agricolo
Via Giovanni Marradi, 116, Livorno, LI, Italia

Studio d’Arte di Marcello Aversa
Via Antonino Sersale, 3, Sorrento, NA, Italia

Franco Maritato Caratza
Piazza S. Antonio, 6, Ottana, NU, Italia

Fratelli Napoli
Via Reitano, 55, Catania, CT, Italia

La Butteghetta Magica
Via della Maddalena 2/R, Genova, GE, Italia

Ulderico Pinfildi
Via San Biagio dei Librai, 113, Napoli, NA, Italia

Giuseppe e Marco Ferrigno
Via San Gregorio Armeno, 8/10, Napoli, NA, Italia

Judith Sotriffer
Strada Tresval, Ortisei, BZ, Italia

La Bottega dei Mascareri
Ponte di Rialto, 80, San Polo, Venezia, VE, Italia

La Scarabattola
Via dei Tribunali, 50, Napoli, NA, Italia

Pupi Salamanca
Via Magenta, 58, Mascalucia, CT, Italia