Officine Millennial tells about Maestri d’Arte

The social communication campaign curated by Officine Millennial for the MAM-Maestro d'Arte e Mestiere project has kicked off. On the occasion of the titles awarded in this 2022, the team of Davide Burchiellaro, journalism and communication expert and CEO of the start-up Officine Millennial, made video reels interviewing some of the winning Maestros entered in the Golden Book of Fondazione Cologni. The theme of the reels is the praise of the hand: "Would you like to try it too?" the masters of art call out, addressing the social media audience. Artisans of communication, tailors of the word and professionals of empathetic video storytelling, the experts of Officine Millennial narrate excellence on, an online publication that studies generations through points of view that include emotions, consumer trends, ways of speaking and "feeling." Starting from the awareness that every Italian is a bit of an artisan, Officine Millennial's communication strategy also aims to strengthen the relationship between masters and followers with a MAM-CLOUD, where videos made by passionate people, amateur artisans or aspiring students of schools of excellence in the field of crafts and arts are posted. Enjoy!

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